They’re learning to beat you up!  It’s not by mistake that you feel defeated or on the defensive during a negotiation. It’s by design. Skilled negotiators are not born, they are made through training, experience, and their won-loss record. Some even go to a ‘School of Negotiation’. If you are in a highly competitive or price sensitive industry, you have no doubt faced a seasoned buyer trained in the Art of Negotiation. If you want to improve as a negotiator, you need to learn what they’ve learned, know what they know, understand the techniques they were taught, and how to neutralize them.

Negotiating the Negotiator is a practical in-depth study of negotiating you can use in everyday conversation.  Attendees will learn how to negotiate as a buyer and seller, handle seasoned negotiators, and neutralize tactics faced at the negotiating table.  You will learn how face, fight, and overcome techniques used by today’s most savvy negotiators, cut through scare tactics, counter bluffs, and turn the tables to spend more time playing offense vs. defense.  You will increase your competence, confidence, and commissions by becoming a better negotiator.

When you negotiate, do you bargain from a position of strength, or are you held hostage to the demands of a skilled negotiator?  Do you find yourself losing more than you are winning?  Would you like to win every time rather than some of the time?  Negotiation isn’t complicated.  It’s not mysterious.  It can be put into action by the most passive, non-aggressive sales person or buyer.  Even if you do not consider yourself a ‘negotiator type’, you can benefit from recognizing the tactics and techniques being used against you and learn how to neutralize them.